Fanatics Integrates OpenAI Models for Online Shop the Look Feature
Fanatics launched an OpenAI-powered Shop the Look tool across its sports retail network to suggest coordinated outfits. The company reported a 10% increase in engagement compared to the previous experience after testing across MLB items.
Fanatics collaborated with OpenAI to launch an updated Shop the Look feature across sites including Fanatics.com and official league online stores. OpenAI models generate outfit recommendations from product, team, and inventory data under Fanatics merchandising rules. Engineering teams used Codex to develop recommendation tools and test initial looks, rolling out the system across thousands of products.
Key takeaways
- Shop the Look is deployed on Fanatics.com as well as official NFL, NBA, MLB, and NHL online stores to suggest matching apparel from in-stock inventory.
- Fanatics and OpenAI used Codex to build recommendation tooling, reporting 10% higher engagement after testing across approximately 30,000 MLB products.
Source：OpenAI News Read the original ↗
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